News, articles, tips & tricks
Your Website is not Enough: Why You Need a Digital Strategy That Sells.
Phasellus at magna – elit tristique lacinia. Integer a justo vitae arcu fermentum consequat. So, you have launched your beautiful business website and you’re excited (as you should be), but after a few weeks, no sales, no enquiries. Just you, your website, and your vision, waiting. The truth is, a website alone is not enough to grow…
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How to Build a Brand People Remember (Not Just a Logo)
Phasellus at magna – elit tristique lacinia. Integer a justo vitae arcu fermentum consequat. When most people think of branding, the first thing that comes to mind is the logo. Don’t get this wrong, logos are important. They are like the face of your business. But a brand is more than just a fine design…
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Why Consistency Beats Creativity in Brand Building
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The Real ROI of Learning Design, Marketing, and Tech Skills Online
In a world where digital transformation shapes everything from business operations to personal branding, learning skills like design, marketing, and tech online has gone from optional to essential. The return on investment (ROI) for these skills is no longer hypothetical; it’s real, measurable, and increasingly life-changing, especially for youngAfricans navigating tough economic terrains. The Digital…
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Should You Still Run Google Ads in 2025? What the Data Says
Introduction If you’re a business owner or marketer wondering whether it’s still worth running Google Ads in 2025, you’re not alone. With numerous changes in the digital marketing world, including new privacy laws, the rise of AI tools, and shifting user behavior, it’s fair to ask: Is Google Ads still a smart investment? Let’s break…
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Top 10 Branding Mistakes Nigerian Startups Make (And How to Avoid Them)
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